The challenge:
Wondering why you haven't heard of Peacemode? That's because they are a new up and coming band who are releasing their first album called Deadheads and 3 EPs (Home, Smog City and 7/11)
The challenge was trying to create an album campaign for a band who didn't know what they wanted and didn't have previous designs to compare to. When you have a blank canvas the possibilities are endless and the fun can begin.

The star of the show:
With the album being called Deadheads it felt only fitting to bring in the use of flowers within the design making sure to relate both the album and EP's to their titles but always linking them back with the flowers and the shoe. Now you may be wondering why a shoe? Well by repurposing an old shoe into a plant pot you are breathing new life into something dying which is what deadheading is all about.