The Challenge:
Tasked with creating a campaign which was powerful ,simple but effective , told a story and could speak to many about any topic I thought appropriate is where the challenge lies, where do you begin with such an open brief?

The moment of inspiration:
The top says it all.
A simple message on a top which read "be you" helped start a powerful story on social media. People are constantly being judged , constantly trying to hide who they are from the world and everyday there is a new way of how to improve yourself. The need for change was apparent.

Bringing the message alive:
Be you its as simple as that but so many people struggle to do just that, helping to break through the judgment, anxiety and to reach people the slogan from the top was used to create an Instagram page which would promote the message of being you. Additionally, a variety of posts were created that encouraged people to tell their story, share what they love about the people they know and also to remind them how great they are when they aren't being anyone but themselves.

Don't forget just be you.