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Be You
Project Type
2024 Highly Commended Creative Conscience Winner
Campaign Design
Date
2022- University Project
A simple object like a top can be used to help tell a powerful story on social media.
No more hiding who you are it's time to be you.
With a top that has a very simple but powerful slogan an entire social media campaign was created that helped spread a positive message and embrace being yourself.
The slogan from the top was used to create an Instagram page which would promote the message of being you. Additionally, a variety of posts were created that encouraged people to tell their story, share what they love about the people they know and also to remind them how great they are when they aren't being anyone but themselves.
Don't forget just be you.











