The Challenge:
History's most disruptive dating sight Bumble is celebrating 10 amazing years of their sight with a campaign that helps to imagine what is next for them, allowing 18-29 year olds to discover and re discover their dating sight.

The need for the disruption:
With the ever growing fear of judgment being created in society today people began to fear dating sites due to the anxiety of being rejected based on how they look leading to less people using the sites.

The disruption:
Taking what everyone knows and expects a dating sight to be like and turning it upside down helping to put Bumble back on the dating scene.
Do you have a fear of judgment when putting your photos on your dating profile? Well you don't have to fear no more as with Bumble love at no sight your photos don't do the talking but your bio does allowing you to form real and lasting connections.