Everyday Essentials 

Project Type 

Campaign- Self Initiated 

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Brand 

Tesco 

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Visualisation note
Concept, copy, campaign system and art direction by me. AI-assisted image generation was used to help visualise selected campaign scenes and mockups.

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The Stuff We Grab Without Thinking:
Milk. Bread. Apples. Spinach. The everyday essentials that end up in our baskets without getting much attention.

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Apparently, Everyone’s Family Was an Expert:
Carrots help you see in the dark. Crusts make your hair curly. Spinach gives you muscles. We grow up hearing ridiculous little food sayings from the people around us — and somehow, we remember them.

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Making Everyday Essentials Feel Interesting:
Tesco brings those familiar sayings to life, turning ordinary own-brand products into the stars of playful, exaggerated everyday moments